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IPTV and OTT concepts, these you must know

2022-06-30
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        IPTV stands for Interactive Internet TV, which is a brand-new technology that utilizes broadband cable television networks and integrates various technologies such as the Internet, multimedia, and communication to provide home users with a variety of interactive services, including digital TV. Users can enjoy IPTV services at home. IPTV is not only different from traditional analog cable TV, but also different from classic digital TV, because both traditional analog TV and classic digital TV have the characteristics of frequency division, timing, and one-way broadcasting. Although the classic digital TV has many technological innovations compared to the analog TV, it is only a change in the form of the signal and does not touch on the way of dissemination of the media content.

  OTT is the abbreviation of Over The Top, which refers to providing various application services to users through the Internet. This kind of service is provided by a third party other than the operator, and many service providers provide services and billing directly to users, making the operator a mere "transmission pipeline".

  1. What is the difference between the interactive network and the Internet

  IPTV is a video service developed by telecom operators through IP private network and a dedicated IPTV set-top box, and its display terminal is usually a TV set.

  OTT is a video service carried out through the public Internet, and its display terminal can be a personal computer or other display terminals such as a TV set or a tablet computer.

  Generally speaking, IPTV signals are transmitted through a private network, and you need to purchase an operator box or broadband. OTT is on the public network, and you can connect to the home WiFi.

  2. How to judge IPTV and OTT

  On the basis of the broadband public network, the operator has established an IP private network to carry IP-based digital video content, and through QoS control, to ensure smooth video viewing, users only need to install an IP set-top box to receive and decode streaming media, and then The digital TV service is used, and the network TV box is carried by the Internet public network (broadband network), and it is difficult to carry out QoS control.

  Generally speaking, IPTV has a live broadcast signal, OTT does not, or who pays for watching content at home, video membership or China Unicom, telecom business hall, etc., or whether the home TV has telecom or China Unicom box, etc., both are like mobile phones. The difference between calling (IPTV) and WeChat voice (OTT).

  3. What is the difference between content on IPTV and OTT

  The advantage of OTT is that it has abundant on-demand resources. Especially in the domestic environment, when the OTT box was first purchased, there were only on-demand resources. If you want to watch live broadcasts, you need to install third-party software yourself.

  The advantage of IPTV is a live broadcast. Because it uses a dedicated network, it has advantages in the clarity and stability of the live broadcast source. However, the scalability is poor, third-party software cannot be installed or there are restrictions, and there are more charges for on-demand resources.

  4. Are IPTV and OTT a competition

  IPTV content is disseminated through a private network, and the two-level broadcast control mechanism ensures that the content is manageable and controllable; while OTT has a greater degree of freedom, it is likely to face the risk of regulatory policy adjustments in the future.

  Generally speaking, there is competition between the two, but it is not an either-or competition. When the IPTV box is connected to a smart TV, the TV can see both live TV and massive content on the Internet.

  5. How IPTV and OTT are profitable

  In the context of IPTV's gradual and stable user growth, value-added services and advertising revenue will drive market growth again.

  There is still a lot of room for future growth of OTT advertising + membership income. Due to the incompatibility of content, the content provider in the OTT market is mainly video websites, and leading licensees and operators may also rely on them to make profits.

  Generally speaking, both have many participants. IPTV is mainly for user value-added services and user membership, while OTT is mainly for the advertising market, membership market, and hardware market.

  6. Why IPTV and OTT are favored by the market

  In the Internet era, media has evolved into a new form, the Internet has become the mother medium of all media, and at the same time amplifies the media value of the text, pictures, audio, and video. People begin to choose media according to their needs. Among them, computers correspond to work scenarios, mobile phones/tablets Etc. corresponds to mobile/fragmented scenes, and TV corresponds to home entertainment scenes.

  In addition to providing the functions of traditional TV, IPTV and OTT can also provide more content and services. With the development of intelligent technology, large screens will unlock more application scenarios. And now more and more people are returning to their families, family scenes can aggregate people-equipment-time, the scene reuse space is more diverse and rich, and the technology is no longer improved, driving the rapid improvement of surrounding industries.

  7. In the 5G era, what impact will it have on OTT and IPTV

  For OTT, users can get a better experience in terms of viewing, the network speed will increase and the content will be more high-definition, and with the help of 5G, other functional applications such as games and music will also develop rapidly.

  In the future ultra-high-definition era, cable TV, IPTV, and OTT will be integrated, and live TV and on-demand TV will also be integrated. Users can choose flexibly according to their own preferences, and the "three networks integration" will gradually become a reality.

  With the advent of the 5G/Ultra HD era and the rising expectations of residents' leisure endowment, the future trend of the re-emergence of the large-screen entertainment ecosystem will gradually become apparent. TV fits the home entertainment scene, and its demand will stabilize and is expected to increase. IPTV/OTT, as an important terminal carrier for the re-emergence of the large-screen entertainment ecosystem, is expected to benefit from industry trends.

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